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  • 100% organic cotton – kindest to their delicate skin
  • |
  • Roowi Comfort - clothes they’ll want to wear again and again
  • |
  • UK delivery – in a matter of days
  • 100% organic cotton – kindest to their delicate skin
  • Roowi Comfort - clothes they’ll want to wear again and again
  • UK delivery – in a matter of days

A touch of heritage your kids will love

Organically grown,
Lovingly woven

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100% Organic Cotton

Girls

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Boys

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Our Commitment to
Sustainability

It doesn't just stop at our beautiful organic cotton, we are committed to making planet friendly choices at every step of the way...

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The Jaipur Collection

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What they said...

The most perfect ethnic wear for babies! My 10 week old baby was very comfortable in his Roowi kurta which felt super soft and he napped wonderfully in it!

Kavina

Super cute and comfortable...our baby looks very dapper in this outfit! Definitely recommend!

Zainab

I recieved my daughter's yellow clothes from you and we love them. The material is super soft! You can really tell it's made well so thank you so much.

Sana